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2 Antworten zu „Meine Lieblings-Fernsehwerbung 2012 (nicht Superbowl)“

1. 1 iwanitoo März 21, 2012 um 1:47 nachmittags

   Genial!!! Von wem? Wann? Infos? Muss den nochmal in Ruhe schauen…

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   • 2 Christian Faller März 22, 2012 um 7:47 nachmittags

     “The TV advert will illustrate the Guardian’s new model of journalism through an ironic retelling of the classic fairy tale “The Three Little Pigs”, and has been directed by Ringan Ledwidge who is widely regarded as the industry’s leading commercial director. It premiered tonight (Wednesday 29 February) with a two-minute spot on Channel 4 and its associated channels at 10.10pm.

     The campaign, which has been devised by award-winning creative agency Bartle Bogle Hegarty (BBH), will feature a series of TV, cinema, outdoor, press and digital ads. The TV ad will be exclusive to Channel 4 and all its channels. There will also be a 24-hour “takeover” of the UK YouTube homepage. The strapline – “The Whole Picture” – was first used in the celebrated “Points of View” Guardian ad in 1986.”

     Mehr hier: http://www.guardian.co.uk/gnm-press-office/guardian-launches-brand-campaign

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